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I began my career in 2015 as a web designer and SEO analyst at Rack Master Engineering Works in Gujranwala, Pakistan. During my time there, I honed my skills in designing and optimizing websites to increase their visibility on search engines.

In 2016, I decided to migrate from Pakistan to the UAE, and I started working as a graphic designer & web designer at Matrix Advertising Agency in Ajman. This allowed me to expand my skill set and gain experience in a new environment.

After working at Matrix for four years, I made the decision to switch to a new company to further your professional growth. In 2020, you joined Onlinist Consultants in Dubai, an IT company that specializes in software development and mobile application development.

In my role at Onlinist Consultants, I worked with a talented team of developers to create innovative UI/UX designs for various clients. I applied my knowledge of web design and graphic design to create visually appealing interfaces that were both user-friendly and functional.

Throughout my career, I have shown a passion for learning and exploring new opportunities. This has allowed me to continuously improve my skills and stay up-to-date with the latest trends and technologies in your field.

Senior Graphic Designer

Onlinist Consultants FZE

Aug 2020 - Present
DSO, Dubai, United Arab Emirates
  • Conceptualize and create intuitive, engaging, graphically appealing, and brand-consistent websites and landing pages, as well as relevant banners, and artwork for social media pages.
  • Design digital resources for web advertising, social media, online distribution, email templates, company proposals, presentations, and marketing materials for a physical print.
  • Coordinating with outside agencies, art services, marketing companies, printing companies, and colleagues as necessary.
  • Meet with clients to gain an understanding of what they want and advise them with regard to design style, format, print production, and timescales.
  • Create and develop multimedia (audio/video) content for marketing campaigns.
  • Creating and enhancing wireframes / UI enhancements for websites and mobile applications using Adobe XD.
  • Optimize WordPress website performance including Core Web Vitals, desktop, and mobile speed.
  • Integration of Payment Gateway such as Stripe and PayPal with WooCommerce Websites.
  • Research SEO keywords to use throughout the company’s website and marketing materials.
  • Using paid SEO tools such as Keyword Tool, Ahref, and SEMrush in the implementation of Meta Title, Meta Description, and Image Alt Tags for best search results.
  • Creating cloud droplets on Digital Ocean to deploy WordPress sites using Apache and Nginx.
  • Produce high-quality solutions through flow diagrams, graphic designs, storyboards, and site maps.

Web Designer & Graphic Designer

Matrix Advertising Agency

Jun 2016 - Aug 2020
Corniche, Ajman, United Arab Emirates
  • Create designs and sample layouts based on knowledge of layout principles and esthetic design concepts.
  • Illustrating concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.
  • Maintain project schedules and collaborate with teammates and internal clients with regard to project timing, scope, and budget.
  • Design corporate materials such as company presentations, website graphics, content, letterheads, proposal formats, and web pages.
  • Develop and create concepts for flyers, posters, advertisements, roll-ups, brochures, logos, signs, books, magazine covers, advertisements, communication materials, and glass branding.
  • Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.
  • Designing fully responsive websites using Bootstrap and WordPress CMS.
  • Optimizing the images for E-Commerce Products to use in WooCommerce.
  • Preparing designs & layouts for digital printers, dye sublimations, laser routers, indoor & outdoor vinyl, posters, and banners.

Web Designer & SEO Analyst

Rack Master Engineering Works

Apr 2015 - Mar 2016
GT Road, Gujranwala, Pakistan
  • Revamping the company’s current website and creating weekly backups.
  • Ensure that all of the pages, popups, call-to-action buttons, and forms are working properly.
  • Utilizes wire framing and graphic sketches where appropriate and creates guidelines and creative identities of the company.
  • Conduct on-site and off-site SEO competitor analysis.
  • Provide SEO analysis and necessary recommendations while coordinating with elements and structure of websites and web pages.
  • Administrate search engine programs such as – XML sitemaps issues and webmaster tools for purposes of diagnostic reporting on client projects.